Google Ads
Module 1: Introduction to Google Ads
1.1 Overview of Google Ads
- What is Google Ads?
- Importance and benefits of using Google Ads for businesses.
1.2 Setting Up Your Google Ads Account
- Step-by-step guide to creating a Google Ads account.
- Configuring billing and payment methods.
1.3 Understanding Google Ads Interface
- Overview of the Google Ads dashboard.
- Navigating through the various tabs and settings.
1.4 Measurement Setup
- Introduction to conversion tracking.
- Setting up Google Analytics for Google Ads.
- Linking Google Ads with Google Analytics.
Module 2: Understanding Ad Placements and Mechanics
2.1 Where Google Ads Appear
- Search Network vs. Display Network.
- Google Search Partners and their impact.
2.2 The Science Behind Ads
- How Google Ads auctions work.
- Understanding Ad Rank and Quality Score.
- Bidding strategies: CPC, CPM, CPA, and automated bidding.
2.3 Key Metrics and KPIs
- Impressions, clicks, CTR, conversions, and conversion rate.
- Understanding cost-per-click (CPC) and cost-per-acquisition (CPA).
- ROI and ROAS: Calculations and importance.
Module 3: Google Search Ads
3.1 Introduction to Search Ads
- What are search ads and how they work.
- Types of search ads: Text ads, responsive search ads, call-only ads.
3.2 Keyword Research and Strategy
- Tools for keyword research (Google Keyword Planner, SEMrush, Ahrefs).
- Understanding keyword match types: broad, phrase, exact, and negative keywords.
3.3 Creating Effective Search Ad Campaigns
- Structuring campaigns and ad groups.
- Writing compelling ad copy and utilizing ad extensions.
- Optimizing landing pages for better performance.
3.4 Optimizing Search Campaigns
- A/B testing ad copies.
- Using search terms report to refine keywords.
- Bid adjustments and budget allocation.
Module 4: Google Display Ads
4.1 Introduction to Display Ads
- What are display ads and how they work.
- Types of display ads: Banner ads, responsive display ads, and rich media ads.
4.2 Targeting Options for Display Ads
- Audience targeting: Demographics, interests, in-market, and custom audiences.
- Contextual targeting: Keywords and topics.
- Placement targeting and exclusions.
4.3 Creating Effective Display Ad Campaigns
- Designing visually appealing display ads.
- Best practices for ad creatives and formats.
- Setting up display ad campaigns and ad groups.
4.4 Optimizing Display Campaigns
- Monitoring performance with key metrics.
- A/B testing visuals and messages.
- Remarketing strategies and dynamic remarketing.
Module 5: Performance Max Campaigns
5.1 Introduction to Performance Max
- What are Performance Max campaigns?
- Benefits of using Performance Max campaigns.
5.2 Setting Up Performance Max Campaigns
- Configuring goals and settings.
- Asset creation: Text, images, and videos.
5.3 Targeting and Automation
- How Performance Max uses machine learning for targeting.
- Understanding audience signals and intent-based targeting.
5.4 Measuring Success and Optimization
- Analyzing Performance Max campaign reports.
- Best practices for continuous improvement.
- Combining Performance Max with other campaign types.
Module 6: Advanced Strategies and Tools
6.1 Advanced Bidding Strategies
- Enhanced CPC, Target CPA, Target ROAS, and Maximize Conversions.
- Manual vs. automated bidding strategies.
6.2 Advanced Keyword Strategies
- Seasonal keyword adjustments and trend analysis.
- Implementing negative keyword lists.
6.3 Ad Testing and Optimization
- Advanced A/B testing methodologies.
- Multi-variate testing for ad copies and landing pages.
- Leveraging scripts and automation for optimization.
6.4 Integrating with Other Marketing Channels
- Combining Google Ads with SEO, social media, and email marketing.
- Cross-channel tracking and reporting.
- Utilizing Google Tag Manager for advanced tracking needs.
6.5 Staying Updated with Google Ads
- Keeping up with Google Ads updates and changes.
- Continuous learning and professional development.
- Resources and communities for Google Ads professionals.
Facebook Ads Mastery Course
Module 1: Introduction to Facebook Ads
1.1 Overview of Facebook Ads
- What are Facebook Ads?
- Importance and benefits of using Facebook Ads for businesses.
1.2 Setting Up Your Facebook Ads Account
- Creating a Business Manager account.
- Setting up ad accounts and billing methods.
1.3 Understanding Facebook Ads Interface
- Overview of Ads Manager.
- Navigating through the various tabs and settings.
1.4 Measurement Setup
- Introduction to Facebook Pixel.
- Setting up conversion tracking.
- Linking Facebook Ads with Google Analytics.
Module 2: Understanding Ad Placements and Mechanics
2.1 Where Facebook Ads Appear
- Facebook News Feed, Instagram, Audience Network, and Messenger.
- Automatic placements vs. manual placements.
2.2 The Science Behind Ads
- How Facebook Ads auctions work.
- Understanding Ad Relevance Diagnostics.
- Bidding strategies: Lowest cost, bid cap, and cost cap.
2.3 Key Metrics and KPIs
- Impressions, reach, frequency, clicks, CTR, conversions, and conversion rate.
- Understanding cost-per-click (CPC) and cost-per-acquisition (CPA).
- ROI and ROAS: Calculations and importance.
Module 3: Creating Facebook Ad Campaigns
3.1 Types of Facebook Ads
- Image ads, video ads, carousel ads, slideshow ads, collection ads, and Instant Experience ads.
3.2 Audience Research and Targeting
- Core Audiences: Demographics, interests, behaviors.
- Custom Audiences: Website visitors, app users, customer lists.
- Lookalike Audiences: Creating and refining lookalikes.
3.3 Creating Effective Ad Campaigns
- Structuring campaigns and ad sets.
- Crafting compelling ad creatives and copy.
- Utilizing Facebook’s Creative Hub.
3.4 Optimizing Ad Campaigns
- A/B testing ad creatives and targeting.
- Using audience insights for optimization.
- Budget optimization and bid adjustments.
Module 4: Advanced Facebook Ad Strategies
4.1 Retargeting Strategies
- Setting up retargeting campaigns.
- Creating custom and dynamic retargeting ads.
- Sequential retargeting techniques.
4.2 Utilizing Instagram Ads
- Differences between Facebook and Instagram Ads.
- Best practices for Instagram Stories and Feed ads.
- Integrating Instagram Ads with Facebook campaigns.
4.3 Video Ad Campaigns
- Creating engaging video content.
- Using Facebook’s video creation tools.
- Best practices for video ads on Facebook and Instagram.
4.4 Collection and Instant Experience Ads
- Designing interactive ad formats.
- Leveraging Instant Experience for immersive ads.
- Measuring success and performance.
Module 5: Advanced Tools and Techniques
5.1 Facebook Ads Manager Tools
- Using Audience Insights.
- Analyzing ad performance with Ads Reporting.
- Leveraging Automated Rules and Campaign Budget Optimization (CBO).
5.2 Integrating Facebook Ads with Other Channels
- Combining Facebook Ads with email marketing.
- Using Facebook Ads to boost SEO efforts.
- Cross-channel tracking and attribution.
5.3 Leveraging Messenger Ads
- Creating Messenger ad campaigns.
- Best practices for engaging with customers via Messenger.
- Using chatbots to automate responses.
5.4 Dynamic Ads and Catalog Sales
- Setting up dynamic ads for ecommerce.
- Creating and managing product catalogs.
- Optimizing dynamic ad performance.
Module 6: Staying Ahead in Facebook Advertising
6.1 Keeping Up with Changes
- Understanding Facebook Ads policies and updates.
- Adapting to new ad formats and features.
- Utilizing Facebook’s Blueprint for continuous learning.
6.2 Advanced Ad Strategies
- Implementing multi-touch attribution.
- Using advanced analytics and insights.
- Experimenting with new ad types and placements.
6.3 Troubleshooting and Support
- Common issues and solutions.
- Leveraging Facebook support and community resources.
- Best practices for campaign troubleshooting.
6.4 Case Studies and Real-World Examples
- Analyzing successful Facebook Ad campaigns.
- Learning from case studies and industry examples.
- Applying insights to your own campaigns.
Landing Page Fundamentals Course
Module: Essentials of Effective Landing Pages
1.1 Introduction to Landing Pages
- Definition and importance of landing pages in digital marketing.
- Difference between landing pages and regular web pages.
1.2 Core Elements of a High-Converting Landing Page
- Crafting compelling headlines and subheadlines.
- Designing effective call-to-action (CTA) buttons.
- Importance of concise and persuasive copywriting.
1.3 Design and Layout Best Practices
- Visual hierarchy and user experience (UX) design principles.
- Utilizing whitespace effectively.
- Mobile responsiveness and its impact on conversions.
1.4 Form Optimization
- Best practices for designing forms.
- Reducing form friction to increase submissions.
- Using progressive profiling for better user experience.
1.5 Trust and Credibility Factors
- Adding social proof: Testimonials, reviews, and case studies.
- Using trust signals: Security badges, guarantees, and privacy assurances.
- Building credibility through professional design and branding.
1.6 A/B Testing and Optimization
- Introduction to A/B testing for landing pages.
- Setting up tests: Hypotheses, variants, and sample size.
- Analyzing test results and implementing changes.
1.7 Integrating with Marketing Campaigns
- Aligning landing pages with ad campaigns and keywords.
- Tracking performance with UTM parameters.
- Using landing page data to refine ad targeting and messaging.
1.8 Tools and Platforms for Creating Landing Pages
- Overview of popular landing page builders (e.g., Unbounce, Instapage, Leadpages).
- Integrating landing pages with email marketing and CRM systems.
- Leveraging heatmaps and analytics tools for insights.
FAQ’s (Frequently Asked Questions)
Q. Who is this course designed for?
A. This course is designed for working professionals who are already employed in the digital marketing industry but are stuck in low-paying jobs, business owners who want to implement digital marketing for their business, and freelancers and agency owners who want to deliver amazing results to their clients and retain them for years.
Q. What are the benefits of taking this course?
A. The course will help you master performance marketing, a high-demand skill in 2024. Upskill and get a promotion at your job, learn to provide performance marketing services to clients, or grow your business with the power of Google Ads and Meta Ads.
Q. Is there any prerequisite knowledge required for this course?
A. Basic knowledge of digital marketing concepts is helpful but not necessary. The course is structured to guide you from the basics to advanced strategies.
Q. What is the duration of the course?
A. The course duration varies depending on your pace, but it is designed to be completed in approximately 4-6 weeks with a few hours of study each week.
Q. Will I receive a certificate upon completion?
A. Yes, you will receive a certificate of completion which you can showcase on your resume, LinkedIn profile, or to clients to demonstrate your proficiency in Google Ads, Facebook Ads, and landing page optimization.
Q. How will this course help my business?
A. By learning effective advertising strategies and techniques, you can create more impactful campaigns, reach your target audience more efficiently, and ultimately drive more sales and revenue for your business.
Q. How can this course enhance my career as a working professional?
A. This course will equip you with in-demand digital marketing skills, making you more valuable to your current or potential employers and opening up new career opportunities in marketing and advertising.
Q. Can this course help me attract more clients as a freelancer?
A. Absolutely! By mastering advanced advertising techniques, you can offer high-value services to your clients, helping them achieve better results and increasing your client base.
Q. How can agency owners benefit from this course?
A. Agency owners can learn advanced strategies to improve their clients’ campaign performance, streamline their workflow with automation tools, and stay updated with the latest industry trends to offer cutting-edge services.
Q. What kind of support is available during & after the course?
A. You will have access to a Whatsapp group, Q&A sessions with the instructor, and email support for any technical or course-related queries.
Q. What makes this course different from other digital marketing courses?
A. This course provides a comprehensive, hands-on approach to mastering Google Ads, Facebook Ads, and landing page optimization with practical examples, real-world case studies, and expert guidance from Aditya.
Reviews
There are no reviews yet.